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Nike

We created an artistic and immersive space that evoked femininity in an urban context. Taking soft colours and juxtaposing them against the angular language of the structure we directly represented the collection within the cut outs of the framework. Iridescent light was used as a narrative throughout the four spaces, changing colour to guide the viewer from collection to fitting room to NTC training space. Materials were used in a playful and representational manner always bringing the viewer back to the core purpose, sport.

Photographed by David S Alee
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