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H&M

Working within the walls that influenced this H&M collection (The Louve, Paris) we created an exhibition that illustrated the story, concept and journey of the sustainable fabrics that inspired the clothing. An atelier was built in which we displayed references from the museums archives and the artworks that inspired the project. We then guided the viewer into a room filled with the fiberoptic artwork of Tae Gon Kim. To further explore the origin of the fabrics we broke the collection down to each material source and allowed the consumer to be visually educated within their surrounding.

Photographed Naomi Martin
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