Super Rep Launch
A design language of rhythmic motifs and sweeping arc partitions were informed by the repeated actions and movements that characterise those you might make while wearing the SuperRep. Participants began their sensory experience in the cool toned check-in space and changing area where they were presented with a Nike training outfit. Once changed and ready to experience their technical garments, guests were led through a series of spaces of gradually warmer tonal shades, building anticipation and readying them for the intensity of their imminent workout. The cavernous and dark work out space is where the Superrep trainers were each presented in a singular beam of light. Technology in the form of a 360 degree set of synchronised screens, provided an ever-changing and evolving environment for the class. Finally, the experience came to a close in the pure white of the presentation space where three custom light sculptures displayed the Superrep shoe, celebrating its innovations in design.